2009-2012 China chocolate industry market analysis

Foreword to the report  Currently, Chinas chocolate market, industry competition is lower, less competitive products, development potential. 

The worlds top 20 heavyweight chocolate companies have all entered China, supermarkets imported or joint venture can be seen as many as more than 70 brands of chocolate, imported chocolate brands continue to join the acceleration of Chinas chocolate market to international competition, the process of evolution .

2006-2007 Chinese chocolate rising trend of food imports was in 2006, China imported chocolate 15,547,134 kilograms in 2007 rose to 17,432,027 kilograms, an increase of 12.12%.

Export volume is also growing year by year, in 2006 exports of chocolate, 18,659,013 kilograms in 2007, exports of chocolate 21,348,669 kilograms, compared with 2006 growth of 14.41%. 

Chinese chocolate competitors divided into three camps: the first camp is a Dove, Cadbury, Hershey, Ferrero Rocher and others as representatives of the foreign brands, occupied the vast majority of high-end chocolate market share; second camp is a Le Conte, Caesar as the representative of the joint venture Vuitton brand, the leading mid-range chocolate market; third camp is Shenfeng, snub-nosed monkey as the representatives of the local brands, accounting for a major share of low-end chocolate market. 

Imports, a joint venture brand sales strong, the poor performance of domestic brands: Regardless of the brand from a high altitude communication, advertising, or low-end products shop city, a lively market-oriented and sales promotion, whether it is market share or product awareness, import, joint-venture brand occupies a prominent position, local brands among the industry 3 Le Conte chocolate squeezed into strong Shenfeng, Kai Sa Weideng emerge, all other brands were underperforming.

Chinas current annual consumption of chocolate in 30 billion yuan, per capita chocolate consumption is about 40-70 grams per year, about 350 million U.S. dollars in market value of the seemingly huge, in fact only 0.5% of the international market.European Year for more than 7 kg per capita consumption of chocolate, Asia Korea, Japan, an average of 2 kg, the next Chinese chocolate market will have an annual growth rate of 10-15%. 

Chinas chocolate market has enormous potential for development. 

The present report describes in detail Chinas chocolate industry operating environment and forecast of its focus on downstream development of the industry, as well as changes in demand for chocolate, long-term and short-term trends.  View of the current development of the industry faces opportunities and threats, to express our chocolate industry investment and strategy recommendations.  The contents of this report is rigorous and detailed data, intuitive charts to help enterprises accurately grasp the chocolate industry development trend, the correct development of enterprise competition strategy and investment strategy.  Our main data come from National Bureau of Statistics, the National Information Center, General Administration of Customs, China Bakery Sugar Products Industry Association, the industrys authoritative professional research institutions as well as my center field research.  The present report combines a number of authoritative data resources and expert resources to extract data from a number of precise and appropriate, the real value of information, combined with the industry in which the environment, from theory to practice, and other macro-and micro - research and analysis point of view, its conclusions and perspectives and achieve the forward-looking, practicality and feasibility of unity.This is my center through market research and data collection, by the expert group took a year to well-produced.It is the industrys enterprises, investment companies and government departments related to accurately grasp the development of the industry trends and competition in the industry pattern, to avoid operating and investment risks, competition and investment to develop the right strategic decision-making, one of the important basis for decision making has important reference value!